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Big data: what is it and why is it important?

In the last few years you have surely heard or read something about Big Data, a term that is becoming more and more known. But do you know what it refers to? 

Don't worry, because we tell you what Big Data is and what is its importance. So read on and get ready to expand your knowledge.

What is Big Data

Big Data refers to the massive and complex set of data that is generated and transmitted in a fast way from different sources. 

And it is characterized by these pillars: volume, speed, variety, truthfulness and value.

Today Big Data is used in areas as diverse as medicine, agriculture, ecommerce, social networks and environmental protection..

And also in an almost infinite number of applications such as GPS systems, streaming subscription TV channels, smartwatches and humidity sensors. 

The concept of Big Data has evolved over the years. As technology advanced and more and more information was generated, the need arose to find efficient ways to manage and analyze this data. 

That is why more and more companies and organizations are using Big Data to make informed decisions and improve their processes..
In addition, the advent of IoT has also contributed to Big Data, as more devices connected to the Internet generate new data on usage patterns.

Why Big Data is important

Big Data can increase business operations, offer a more personalized service to customers, improve marketing campaigns, and, in general, contribute to more efficient decision making.

When a company, regardless of its industry, knows how to use its data, it gains a competitive advantage over those that do not, which facilitates its growth and market share.

How Big Data is used 

Big Data is a powerful tool that has revolutionized the way companies operate.

To use Big Data, you must first collect data from various sources, such as social networks, sensors and mobile devices. 

This data is then processed and analyzed to gain valuable insights into consumer trends, product performance and operational efficiency.

Benefits of Big Data 

Some advantages of using Big Data are:

  • Informed decision making.
  • Process optimization.
  • Personalization of products and services.
  • Fraud detection. 
  • Time and cost savings. 
  • Innovation and development of new products or services.

Types of Big Data

Big Data is classified into different types according to the structure and volume of the data. 

Next, we will explore two main categories of Big Data:

Structured and unstructured Big Data:

Structured data is information organized in tables and databases with defined fields and rows. 

These data are easy to process and analyze, as they have a predefined format. 

While unstructured data is information without a specific format, such as emails, images, videos or social networks. 

These data are more challenging to analyze due to their lack of structure and require specialized tools for processing.

Large volumes of data

Big Data is characterized by the enormous amount of data being generatedknown as big data. 

This data comes from a variety of sources, including social networks, IoT sensors, online transactions, facial recognition, electronic health records and search engine search information.
The large volumes of data present challenges in terms of storage, processing and analysis due to their magnitude. To address these challenges, innovative technologies and solutions are required to efficiently handle these immense amounts of information.

Big Data Applications

One of the main applications of advanced data analysis is the study of consumption patterns, with social networks being the tools used by brands to learn more about their consumers and connect with them.

In conclusion, Big Data is a constantly evolving field, and is expected to continue to grow and develop in the future. 

Hence, some emerging trends such as the Internet of Things, artificial intelligence and machine learning include Big Data to further enhance the ability to analyze and make the most of the data collected. 

Big Data is also expected to expand into new sectors and application areas.

The possibilities are endless and technological advances will continue to drive innovation and the generation of knowledge from data.

Tell us, do you already apply Big Data in your business?

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Artificial intelligence: everything you should know

In recent months, there is a hot, much talked about topic that is increasingly becoming part of our daily lives and an area in which companies across all industries are investing.

Yes, we are talking about artificial intelligence. In this article, we'll tell you everything you should know about it. 

What is artificial intelligence 

Artificial Intelligence, commonly abbreviated as AI, is the set of systems and combination of algorithms that aim to create intelligent machines that mimic human intelligence to perform tasks such as language recognition, decision making, translation or image design and that can improve according to the information they gather. 

Keep in mind, however, that AI is not intended to replace humans, but to enhance human capabilities and contributions

History and evolution of Artificial Intelligence

The history of artificial intelligence dates back to the mid-20th century, when scientists and mathematicians began to develop concepts and theories that laid the foundations for this discipline.

Alan Turing, one of the pioneers in the field, was the one who proposed a theoretical machine known as the "Turing Machine", which is considered to be the forerunner of modern computers and AI.

Since its inception, artificial intelligence has undergone significant advances. Initially, it focused on creating chess programs capable of competing against humans. 

However, as technology advanced, AI began to tackle more complex problems, such as image processing, machine translation and autonomous driving.

Today, artificial intelligence is in a process of rapid evolution thanks to advances in computational power, the development of more sophisticated algorithms and the massive availability of data.

Benefits and challenges of AI

AI has the potential to transform the way we work and live in today's world. 

Estos son algunos de los posibles potential benefits and dangers that artificial intelligence may pose:

Practical applications of AI in different contexts 

The uses of artificial intelligence are endless. The technology can be used in many different sectors, industries and contexts. For example: 

  • Health: The system is used for medical diagnosis, image analysis and early detection of diseases and to optimize hospital management.
  • Agriculture: AI is applied in crop monitoring, weather forecasting and productivity optimization.
  • Finance: Artificial intelligence is used in financial fraud detection, risk analysis and investment portfolio management. 
  • Personal digital assistants: Smartphones use artificial intelligence to provide personalized services. AI assistants answer questions and support users in organizing their daily routines smoothly.
  • Cybersecurity: Artificial intelligence systems can help recognize and combat cyberattacks based on pattern recognition and attack tracking.

Will an AI steal your job?

Common artificial intelligence will not replace all jobs, rather it will change the nature of some of them. 

In fact, artificial intelligence cannot work on its own, but needs people to train and use these tools.  

So instead of eliminating jobs, AI creates new fields and opportunities.

What is clear is that the one who will steal your job will be the professional who already knows how to leverage artificial intelligence to his or her advantage to be more productive through AI tools. 

The Future of AI

Artificial intelligence is not only impacting the future of every industry and people, it has also acted as the main driver for emerging technologies such as big data, robotics and IoT

In conclusion, artificial intelligence is undoubtedly one of the most powerful tools of our era, but it must always be seen as just that.

The real magic happens when we combine the processing power of machines with human depth, creativity and empathy. 

So instead of fearing its advance, take advantage of the myriad ways in which artificial intelligence is enriching our existence and helping us build a better future. 

And you, do you already use artificial intelligence in your life and business? 

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What is edge computing and why is it important

As the digital landscape continues to evolve, terms are emerging that are gaining significant importance. 

One of them is edge computing, a technology that defines and revolutionizes the way we interact with data, devices and the Internet.

As it is likely that you have heard this word, but are still not quite sure what it refers to, in this article we tell you what edge computing is and the potential it has for your company.

What is edge computing

Edge computing is a new computing architecture that decentralizes data processing and storage capacity from the cloud to devices close to users, such as routers, security cameras or connected cars. 

All of this enables faster and more efficient decision making by eliminating the latency associated with transferring data over long distances.

How edge computing works

Edge computing works by installing processing devices at the edges of the network. 

These devices can be small servers, routers or even mobile devices. 

When a device generates data, this data is sent to the nearest edge computing device, which processes it and then forwards it to the central data center, if necessary.

Benefits of edge computing

Edge computing has a number of advantages over the traditional way of processing data. Here are some of them:

  • Low latency in data processing: By bringing data processing and services closer to devices and end users, the need to send and receive information over centralized networks is eliminated, resulting in a significant decrease in latency, or delay, in data transmission.
  • Reduced bandwidth usage: Edge computing can also help reduce bandwidth usage by processing data locally. This is important for applications that generate large amounts of data, such as video streaming and autonomous vehicles.
  • Energy efficiency and resource savings: By avoiding the need to transfer large volumes of data over extensive networks, the bandwidth used is reduced, resulting in lower energy consumption.

In addition, by performing data processing on nearby devices or local servers, the load on traditional data centers is reduced, which in turn means savings in infrastructure and resources.

  • Improved flexibility. : Edge computing helps applications and services to be deployed and managed closer to users, minimizing the complexity of network configurations.

This is beneficial for applications that must respond to local conditions, such as traffic management and environmental monitoring.

  • Distribution: enabling the extension of hosting points and the use of different solutions in the cloud.

Differences between edge computing and cloud computing

Although edge computing and cloud computing share the goal of providing data processing and storage services, there are fundamental differences between the two approaches. 

While cloud computing centralizes resources on remote servers and requires a constant connection to the Internet, the edge computing decentralizes them and enables processing closer to the point of origin of the data

In addition, edge computing reduces bandwidth dependency and minimizes exposure to potential security breaches in the network.

Importance of edge computing today

Today, edge computing has become highly relevant due to the increasing volume of data generated by IoT devicesthe need for faster responses in critical applications and the demand for greater privacy and security in the processing of sensitive information. 

So edge computing helps maximize efficiency and minimize the costs associated with sending and processing large volumes of data, while improving latency and user experience.

Edge computing and IoT

The Internet of Things plays a key role in the expansion of edge computing.

The large number of connected devices and data generators in the digital age demands fast and efficient processing. 

So by integrating IoT with edge computing, data processing is decentralized, helping devices to perform analysis and decision-making tasks autonomously. 

This reduces the load on the cloud and optimizes latency as processing is performed at the edge of the network.

In addition to the Internet of Things, edge computing maintains a close relationship with other key technologies in the digital revolution. These include:

  • 5G.
  • Big Data.
  • Machine Learning.
  • Blockchain
  • Artificial Intelligence. 

In short, edge computing is much more than a passing trend and will continue to play a crucial role in digital transformation. And the convergence of IoT, 5G and the proliferation of connected devices will only amplify the importance of this technology.

Tell us, did you know what edge computing is? 

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Keys to integrate IoT in your business

The Internet of Things (IoT) has become a revolutionary technology that is transforming how businesses operate and deliver services. 

In fact, IoT is becoming more integrated every day and by 2025 it is expected that there will be 152,200 IoT devices connected to the internet per minute.

In this article, we tell you some keys to implement IoT in your business and how you can make the most of this technology.

Different ways to incorporate IoT in your business

There are many ways to incorporate the Internet of Things into your business. Here are some of the most common applications: 

  • Asset monitoring: IoT devices can be used to monitor the status of a company's assets, such as equipment, inventory and products, identify problems before they become costly failures and improve supply chain efficiency.
  • Automation of processes and tasks: Using IoT devices will free up your employees' time to focus on more strategic tasks and reduce errors.
  • Improved safety: IoT devices can be used to strengthen a company's security by monitoring access to facilities, detecting intruders and preventing accidents.

Challenges when implementing IoT in your business

There are many potential benefits of implementing IoT in your business such as increased operational efficiency, data-driven decision making, improved customer experience or supply chain optimization. 

However, there are also challenges you should consider before implementing IoT in your business. Some of these challenges include:

  • IoT is an expensive technology to implement. So consider the cost of the devices, infrastructure and software needed to create an IoT network.
  • The Internet of Things collects a wealth of data about your customers. Be sure to comply with privacy laws and obtain your customers' consent before collecting or using their data.
  • It can be a technology vulnerable to cyber attacks, so try to take steps to protect your IoT network from attacks, such as using firewalls and encryption.

Steps to integrate IoT in your company

If you're thinking about incorporating IoT into your business, here are some tips to help you get started:

1- Identify your needs:

What do you want to achieve by incorporating IoT in your company?   

  • Increase efficiency.
  • Reduce costs. 
  • Improve customer service.

After identifying your needs, start looking for IoT solutions that will help you meet them.

2- Perform an analysis of your business:

What are the processes that could benefit from IoT? What data do you need to collect? What kind of devices do you need to install? 

An analysis of your company will help you identify the most suitable opportunities to implement IoT.


3- Develop a plan:

Once you have defined the objective and performed the analysis, you can begin to draw up a plan to implement IoT. 

This plan should include the following elements:

  • The type of IoT devices you need to install.
  • The data you need to collect.
  • How you will store and analyze the data.
  • How you will use the data to improve your processes.

4- Implement the IoT solution:

After choosing an IoT solution, it is key that you apply it in the right way.

This involves installing the IoT devices, configuring the network, collecting and analyzing the data. And also training your employees on how to use the IoT solution.

5- Evaluates the results:

To determine if the solution is meeting your expectations and providing the benefits you expected. If not, you can make changes to your plan.

IoT use cases in different industries

Here are some concrete examples of how companies are using IoT:

  • A logistics company uses IoT sensors to track the location of its trucks in real time, improve supply chain visibility and ensure that products reach their destinations on time. 
  • One manufacturing facility makes use of IoT sensors to monitor the performance of its machines and identify potential problems before they cause downtime.
  • A retailer uses IoT to collect data on its customers' shopping habits, personalize offers and improve the user experience. 
  • Healthcare companies use IoT to monitor patient data, provide personalized care and increase quality of care. 

This can lead to optimized health outcomes and reduced healthcare costs.

  • A supermarket uses IoT sensors to track the temperature of their food during transport, which has helped them reduce food waste by 10%.

So if you're looking for ways to increase efficiency, limit costs, improve customer service and innovate, the Internet of Things may be a good fit for your business.

And you, have you already integrated the Internet of Things in your business or, on the contrary, are you considering it? 

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What types of mobile applications are there?

Mobile applications have become a fundamental part of our lives, facilitating access to information, services and entertainment anytime and anywhere from our smartphones or tablets. 

When it comes to developing a mobile application, there are different approaches that can be taken, and each has its own advantages and disadvantages.

In this article, we'll explore the most common types of mobile apps and tell you which one is right for your business.

What are mobile applications? 

A mobile application is software designed for use on mobile devices such as smartphones and tablets. 

They are usually easy to use and intuitive, in order to provide the app user with the best possible experience.

What are the types of mobile applications?

There are three basic types of mobile applications that are categorized by the technology used to code them:

Native application

These are applications developed specifically for a particular operating system, such as iOS or Android. 

So they are installed directly on the device and take full advantage of the features and functionality of the operating system.

Some of its most important features:

  • They have full access to the device functionalities, such as the camera, GPS and sensors, allowing them to provide a more interactive experience.
  • They usually offer optimal performance and a smooth user interface, as they are optimized to run on the operating system they are running on.
  • As standalone applications, they can be distributed through the official app stores, such as the App Store or Google Play, which makes them easier for users to discover.
  • Because a separate application is required to be developed for each operating system, the development process can be more time-consuming and costly compared to other types of applications.
  • Native mobile applications only run on the operating system for which they were developed, limiting their reach to a specific audience.

Web application

One that runs through a browser on a mobile device. These applications are developed using standard web technologies such as HTML, CSS and JavaScript. 

Some of the important features of web applications::

  • They are accessible through a web browser, which means that nothing additional needs to be installed on the mobile device, regardless of the operating system.
  • They can be accessed via a specific URL, which facilitates sharing and quick access.
  • They depend on a stable Internet connection for operation, which can be a drawback in areas with limited coverage.
  • They do not require constant updates, since changes made on the server are automatically reflected in the application.
  • They have limited functionality compared to native applications.
  • They do not require storage space on the device.
  • Developing a web application can be less expensive compared to other types of mobile apps.

Hybrid application

Hybrid mobile applications combine elements of web and native applications, allowing for easier development and offering cross-platform compatibility. 

While they may have performance limitations and dependency on plugins and APIs, they are an attractive option for those looking to balance ease of development and wide availability.

Some advantages of hybrid applications::

  • They allow the development of a single code base that runs on multiple platforms, which speeds up the development process.
  • Updates and bug fixes can be deployed centrally, making it easier to maintain the application across all platforms.
  • Developing a hybrid application is more cost-effective than creating separate native applications for each platform.

Below is an infographic that summarizes the advantages and disadvantages of each type of mobile application:

How to choose the right one for your business 

To decide what type of application you want to develop for your business you will have to consider several important factors. Here are some some key considerations to take into account::

  • Objectives and audience: Understand the needs of your users and the objectives of your application to determine which will be the most appropriate. 
  • Required functionalities: If you require full access to device features and optimal performance, a native application may be the best choice. If the functionality is more basic and does not require full access to device features, a web or hybrid application will be sufficient.
  • Budget and development time: Web and hybrid applications usually involve fewer resources compared to native apps, as they can be developed once and used on multiple platforms.

In short, there are different types of mobile applications. Each has its own advantages and disadvantages, and the choice will depend on your specific needs, objectives, budget and available resources.


Tell us, did you know these types of mobile applications? If you are thinking of creating an app for your company, contact us.

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How to avoid falling into a phishing trap

In the digital age, where much of our activities are conducted online, Internet security has become an increasingly important concern. 

Internet fraud can have devastating consequences, from identity theft to financial loss. 

In this article, we are giving you some tips on how to avoid falling into the trap of online fraud and protect your online security. Read on to learn how to keep your personal and financial data safe.

What is phishing?

Phishing is a form of cybercrime in which attackers impersonate legitimate entities to obtain confidential information.

This is accomplished through fraudulent emails, text messages or phone calls. 

In fact, fraudsters use social engineering tactics to trick people into revealing personal data, passwords or financial information. 

Attackers use established brands that build trust in the recipients and this increases the likelihood of a successful attack. 

The sectors most prone to suffer these attacks are:

  • Online stores
  • Social media
  • Banks and other financial institutions.
  • Payment systems (card processors).
  • Software, technology and telecommunications companies.
  • Shipping companies.

Types of phishing attacks

Phishing has evolved far beyond simple data and credential theft. Some of the most common are: 

  • Email phishing:: It has been widespread since the early days of e-mail.

The attacker sends an email pretending to be someone trustworthy and familiar, and asks you to click on a link to perform an important action, or perhaps download an attachment. 

  • Smishing: Using SMS messages, attackers trick users into accessing malicious websites from their smartphones.
  • Vishing: Is telephone phishing. The approach is the same: to appear authentic in order to obtain confidential information from the victim. 

We recommend that you exercise caution whenever you receive an unexpected call requesting confidential information.

  • Fisherman impersonation: These attacks use fake social network accounts belonging to known organizations. 

In this case, attackers use an account identifier that mimics a legitimate organization (e.g. "@zaracustomercare") and the same profile picture as the company's real account.

  • Malware: The following is an example: users are persuaded to click or open an attachment that may download malware to their devices.
  • "Evil twin" Wifi: By impersonating a wifi network, attackers trick users into connecting to a malicious network in order to execute proxy attacks.

Tips for detecting a phishing attempt

It is critical to recognize the signs of a phishing attempt to protect yourself from potential scams. 

Here are some common indicators to watch out for so you don't fall into the phishing trap:


1- Suspicious links:

If you receive an email or message asking you to click on a link, be sure to verify its authenticity before doing so. 

You can spot something odd if it includes strange or suspicious URLs, spelling or grammatical errors in the message text, and an unprofessional writing style.

2- Requests for personal information:

Beware of messages asking you to provide sensitive personal information such as passwords, social security numbers or credit card details. 

Mostly because legitimate entities will never ask you for this type of information through unsolicited emails.

3- Urgency or threats:

Scammers often try to generate a sense of urgency or fear to manipulate you into making hasty decisions. 

So, if you receive a message warning you of dire consequences if you don't act immediately, stay calm and check the authenticity of that message.

4- Suspicious attachments:

Avoid opening attachments in emails or messages that seem suspicious; they may contain malware or viruses that compromise the security of your electronic device.

How to protect yourself from phishing

If you want to protect yourself from Internet fraud, take note of these preventive actions:

  • Update your computer's security software. 
  • Make a backup copy of all your data. 
  • Use and enable two-factor authentication (2FA) on all your accounts.
  • Block untrustworthy websites.
  • Install an anti-phishing extension in your Internet browser.
  • Keep your passwords secure and up to date. Do not use the same password in two different accounts. 
  • Make sure your cell phone has the latest updates installed. 
  • Don't post personal information on the Internet, as hackers can use it.

What should you do if you think you have fallen into a phishing trap?

If you suspect you have fallen into a phishing trap and shared sensitive information, act immediately. 

Change your passwords on all your affected accounts, contact the relevant entities to inform them about the situation and keep an eye out for any suspicious activity on your accounts. 

Also, consider reporting the incident to the relevant authorities and keep a constant monitoring of your accounts to avoid possible damage.

Remember, your online security is your responsibility. Be wary of suspicious messages, protect your passwords and keep your personal and financial data safe. 

Tell us, did you know how to protect yourself from phishing?

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The internet of things: how technology is connecting the world

We live in the age of interconnection, and it is unusual to see people who do not have at least one smartphone or Internet at home. 

So much so, that a technological trend called "the Internet of Things" has been created, and that is what we are going to talk about in this article, since it being a non-tangible concept, there are people who may not fully understand what it is. 

You will find here a first approach to IoT and what we can expect from an increasingly interconnected world.

What is IoT 

The Internet of Things, abbreviated as IoT, is a network of physical devices or anything that can be connected to the Internet and remotely controlled or monitored. 

How IoT works

The IoT devices are our eyes and ears when we can't physically be there, as they capture the data they are programmed to collect. 

The IoT works with a network of connected devices that communicate with each other through sensors, software and network connectivity.

The sensors collect data, which is processed by the software and sent using network connectivity. 

This data can then be analyzed and used to improve efficiency, reduce costs and optimize quality of life.

What are the pros and cons of the Internet of Things?

The IoT offers many benefits for both consumers and businesses. Some of them are: 

  • Increased efficiency, the IoT enables the automation of processes, thus reducing costs.
  • Improved quality of life through smart solutions for the home or business, such as smart thermostats and security systems.
  • Creation of new business opportunities in areas such as healthcare, manufacturing and agriculture.
  • Increased security through real-time surveillance and monitoring systems.

Despite the many benefits of IoT, there are also significant challenges to consider: 

  • IoT raises privacy and security concerns, as devices are vulnerable to cyber attacks if not properly secured and can collect and share sensitive data about users without their knowledge or consent. 
  • There are still no universal standards and protocols for IoT, making interoperability between devices and networks difficult.
  • The IoT can be costly and complex to implement, especially for smaller companies.
  • If we rely too heavily on IoT devices to perform everyday tasks, we could be in trouble if they fail or are compromised.

How is IoT changing our lives?

The IoT is transforming our lives in many ways. 

Because it allows for endless opportunities and connections, some of which we can't even imagine today.

We can now control our homes more efficiently with smart devices that turn on the lights, adjust the thermostat, turn on the security system or open the doors automatically. 

And smart cities are using IoT to optimize traffic management, reduce pollution and improve public safety.

What devices are connected to the IoT?

The Internet of Things is not just limited to everyday household items, but encompasses a wide range of devices. 

Some examples of IoT devices include:

  • Thermostats, doorbells and security systems for smart homes.
  • Household appliances and devices.
  • Wearables for health and fitness tracking.
  • Diagnostics for autonomous vehicles.
  • Automation for smart factories.
  • Lighting and traffic systems for smart cities.
  • Crop monitoring.
  • Retail supply chain supervision.
  • Disease detection and diagnosis.
  • Environmental sensors (e.g., air quality or humidity). 

What are the applications of IoT?

 IoT has a wide range of applications in various sectors. Some of the most common are:

  • Health and wellness. IoT is used in health and wellness monitoring, with wearables and sensors collecting and transmitting information on physical activity, sleep and other aspects of health.
  • Manufacturing: In this case, the Internet of Things is used to control and automate processes, improve efficiency and reduce costs.
  • Agriculture: IoT is used to monitor and supervise crop growth, soil quality and other aspects of the agricultural environment.
  • Renewable energy: IoT can help verify the generation of renewable energy, such as solar and wind power. 

 What is the future of IoT?

The future of IoT is exciting and full of possibilities. Adoption of IoT devices and solutions is expected to continue to grow across all industries, leading to greater efficiency and improved quality of life. 

Some emerging trends and technologies that may shape the future of IoT: 

  • 5G.
  • Blockchain.
  • Artificial intelligence.
  • Edge computing.

In conclusion, the Internet of Things is a technology that is changing the way we interact with the world around us and its use will continue to grow as new applications are developed and technical and security challenges are overcome. 

And you, how many devices have you connected to the IoT in your personal life and in your business?

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5 reasons why your company needs digital transformation

Have you ever heard the term "digital transformation" and wondered what it means?

Well, you're not the only one. There are still many people, business owners, who are not clear. 

In fact, it is estimated that four out of ten companies will disappear by 2023 due to a lack of digital adaptation.

Because digital transformation, far from being a trend or a fad, is a reality. In this article we will tell you what digital transformation is and some reasons why your business needs it.

What is digital transformation and why is it important for companies?

The emergence of new technologies has changed the way we work, shop and even relate to each other.

That is why companies need to join this digital transformation process to avoid being left behind or obsolete.

But the lack of knowledge, fear of change and myths surrounding digital transformation make many entrepreneurs get goose bumps when they hear about it. That is why there are still companies that find it difficult to start this process.  

Digital transformation has accelerated more than ever, by leaps and bounds. And it has gone from being on everyone's lips to being a necessity. 

And 2020 highlighted the myriad benefits of digital transformation for businesses. 

So what is digital transformation and why should you care? 

Many businesses have not yet embraced digital transformation because they don't really understand what it's all about. 

In short, digital transformation uses tools, applications and technology to improve work processes, business outreach and customer experience

To help you understand this better, let's look at an example:

Nike, the famous sporting goods retailer, used to sell its shoes only through retail outlets in its early days. 

Now, customers can not only order their favorite sneakers online, but also have the ability to customize them, choosing color, graphics, text and even material. All from your website. That's digital transformation. 

So the next time someone asks you what digital transformation is, tell them this example to make sure they really understand its potential. 

Reasons for the digital transformation of your business

Here they go 5 reasons why you should seriously consider the digital transformation of your company

Reason #1: Improved efficiency and productivity.

Digital transformation can help your company automate manual processes and use technology to improve efficiency and reduce errors.

In addition, digitization streamlines internal collaboration processes between work teams. 

So an investment in the digitization of strategic processes will help you gain in competitiveness, agility and effectiveness.

Reason #2: More adaptability and flexibility.

Digital transformation helps your company become more agile. And even those that are open to adopting new digital technologies have a greater ability to adapt to market changes and customer needs.

Reason #3: Greater access to new markets and customers.

With the optimization of information analysis processes, you will be able to collect data of interest about customers and their consumption trends. 

This will give you the possibility to expand into new markets and also to achieve greater loyalty and digital trust of users in your brand.

Reason #4: Attract more customers. 

This is one of the main reasons why your company needs to go digital. 

Because the online environment where you are right now gives you the possibility to reach your potential customers. 

And if we add to that the improved user experience, you will attract more and more buyers interested in what your business offers them.

Reason #5: Improve customer experience. 

Thanks to digitalization, you will be able to communicate with your potential customers in a more direct and personalized way, providing them with a solution to the problems they have or have encountered. 

If you ensure that users have a good experience, for example, when browsing your website or through your social networks, you will have a point in your favor and you will get them to end up choosing the services or products you offer them.  

In short, digital transformation is essential for companies that want to compete in today's market, take advantage of technology and be prepared for the future. 

And while doing so will be a challenging process, the long-term benefit can be invaluable to your success. 

If your company doesn't evolve, it will fall behind. So if you don't want to be one of those, you know what you need to do. What are you waiting for? 

Tell us, have you already tackled the digital transformation of your company? 

If you need help to start your digital transformation journey, contact us.