Category: Digital Transformation

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What is web accessibility and why is it so important?

Have you ever experienced entering a website and finding it difficult to navigate?

Maybe it happened to you that you couldn't read the content or that the buttons weren't big enough to click on easily. And this is exactly what web accessibility is all about. 

In this article we explain what web accessibility is, why it is important and how you can improve it so that more people can have a better experience in your website.

What is web accessibility?

Web accessibility focuses on making websites easy to use for anyone, regardless of their abilities or disabilities. 

How is this achieved? By enabling everyone to access information and services online without barriers.

So it should be noted that accessibility not only benefits people with disabilities, but also improves the user experience for everyone.. 

By making websites more accessible, barriers are removed so that anyone can access information and services online, and this helps to increase traffic and participation on the web.

Web accessibility is governed by international guidelines and standards, such as the Web Content Accessibility Guidelines (WCAG) established by the World Wide Web Consortium (W3C). 

And W3C is the leader of the Web Accessibility Initiative, whose guidelines are used in legislation in many countries around the world.

The WCAG guidelines are divided into three levels of compliance: A, AA and AAA. Being the level AA the recommended for most websites, as it provides a high level of accessibility without being too demanding in terms of time and resources.

Why is web accessibility important?

Web accessibility is important for many reasons. Some of them are:

  • Legal compliance: Many countries have laws that require websites to be accessible to people with disabilities. Therefore, if a website is not accessible, you may face legal sanctions and fines.
  • Expanding the audience: Web accessibility helps reach a wider audience, including people with disabilities (physical, cognitive, visual and hearing), seniors and those who need assistive technologies.
  • Improve user experience: An accessible website makes it easier for all users to access it and this makes them have a better experience. 
  • SEO benefits: Accessible websites are easily indexed by search engines and increase online visibility.

How to make your website more accessible?

If you want to improve the accessibility of your website, here are some of them advice:

  1. Use appropriate HTML tags. HTML tags are essential for Web accessibility, as they provide information about the structure and content of the Web site. 

Therefore, use appropriate tags such as H1, H2, H3 and alt tags for images.

  1. It provides detailed descriptions in images, captions, transcripts, and audio and video descriptions to ensure that all information is available to any user. 
  1. Make your website easy to navigate, with a clear and coherent structure. 
  1. Use appropriate colors and contrasts to make the content more readable. 
  1. Insert detailed descriptions in the forms so that people with cognitive disabilities can understand the purpose of each field.
  1. Make sure the website is compatible with assistive devices, such as screen readers, special keyboards and other input devices.
  1. Test the accessibility of your website with online validation tools to identify and fix accessibility issues.

Remember that the lack of web accessibility can hinder or prevent access to information and online services, so it is important to ensure it if we want to have a more inclusive society.

By using web accessibility techniques, your website will be more accessible to everyone, including those with physical, cognitive, visual and hearing disabilities. 

And now, have you checked how accesible your website is? You can tell us in the comments. 

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8 essential elements that a website should have

In today's digital age, having an online presence is essential for any business or venture that wants to be known to the world. So a website has become a powerful tool to achieve that goal. 

Are you looking to create an effective website, but don't know where to start? 

Don't worry, in this article we are going to share with you the essential elements that you should take into account so that your website is effective, captures the attention of your audience and retains visitors.

What elements are essential for an effective website? 

Define the objectives of your website

Before you start creating your website, it is important that you define who you are targeting and what your goals are. Once you have a clear idea of your target audience, you can design a website that responds to their needs, desires and appeals to them.

Choose a domain name and web hosting

The first step in creating a website is to choose a domain name and web hosting. 

Regarding the domain name, you have to select one that is easy to remember and related to your business or brand. 

As for web hosting, be sure to choose a reliable hosting provider to ensure that your website is easily accessible, secure and loads quickly.

Choose a suitable platform

Before you start creating a website you should be clear about which platform and how much time you are going to invest in it.

One of the ways you can consider when developing a website is to have a programmer do it with code (HTML, CSS, JS, PHP...). 

On the other hand, there are many platforms to create websites: WordPress, Shopify, PrestaShop, Magento. 

Therefore, it is key that you choose the one that best suits your needs and objectives. 

Web design and structure

The interface of your website is the first impression that visitors will have of your company. That's why it must be user-friendly and easy to use. 

Make sure the navigation is intuitive and that visitors can easily find what they are looking for. 

Avoid overly complex navigation structures. The simpler it is, the easier it will be for your users to access the pages containing the information they are looking for.

Also, use a clear and concise menu to guide users through your website.

And don't forget to make sure that the design is responsive to improve the user experience, that is, that it looks good on different devices: PCs, laptops, cell phones and tablets.

Create relevant and quality content

Once visitors are on your website, you need to capture their attention with content. So it must it must be relevant, informative, useful and easy to understand. so that it responds to the needs of your potential customers. 

Some ways to do this are by creating a blog, offering useful resources, sharing case studies or interesting stories, among others.

The content has to be organized in a clear and coherent way. Use headings and subheadings, bulleted lists and short paragraphs to make your content easier to scan and read.

This can help you to improve the positioning of your website in Google search results.

Search Engine Optimization (SEO)

Search engine optimization is essential for your web page to appear in the first search results on Google. 

Therefore, it is essential to use keywords and have good content to improve positioning in search results. 

In addition, having a clear and concise URL structure, descriptive meta tags and a sitemap is taken into account by search engine algorithms to rank pages.

Web accessibility and speed

Accessibility and web page loading speed are two key elements to improve the user experience. 

If your website takes too long to load, users will leave before they have had a chance to explore it. 

So make sure it is accessible from different devices and has a fast loading speed to prevent visitors from getting bored and abandoning the page.

Website security

Web security is essential to prevent cyber attacks and protect your customers' information. 

So use strong passwords, regularly update your software and have an SSL certificate to keep your customers' information secure and prevent hackers from accessing it.

In short, these are some of the essential elements you need to have an effective website that attracts and retains visitors and improves the visibility of your online business. 

Remember that the main goal of your website is to provide a positive experience for visitors.

And now tell us, have you already created the web for your business? are you thinking about it? If it is the second option, we can help you with it, you just need to contact us. 

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The 6 phases of Design Thinking and why they are important

The Design Thinking is a working methodology that has become increasingly popular in recent years due to its user-centered approach and its ability to generate innovative and creative solutions. 

Below, we explain the phases of Design Thinking and give you an example of a logistics company that can use it to design a mobile application that allows customers to track their shipments in real time. 

What are the phases of Design Thinking?

As every process has its phases and Design Thinking was not going to be less. So here we go: 

Phase 1: Empathize

Every company must know and understand the needs, desires, limitations and expectations of the end user. 

Therefore, empathy is key to design effective solutions, since it allows identifying the real problems that users face on a daily basis.

This requires field research and interviews with users, observing their behaviors and experiences, and putting yourself in their shoes to understand their perspectives and needs. 

In the case of the logistics company, the application development team can use techniques such as observation and interviewing to understand the needs and desires of customers in terms of tracking their shipments.

Phase 2: Problem definition

In this phase, the information obtained in the previous phase is used to establish a clear and specific definition of the problem in order to generate effective ideas in the next phase. The objectives to be achieved with the proposed solution are also defined.

For our example, one of the purposes may be to reduce the time it takes for customers to obtain information about their shipments.

Phase 3: Ideation 

The problem has been defined, so it's time to start thinking of solutions. Don't set limits, since the wider the range of ideas, the more creative, innovative and effective the solutions will be.

To achieve this, you can employ different creative thinking techniques, such as brainstorming or mindmapping. 

In the case of the logistics company, one of the ideas would be to create a real-time shipment tracking system through a mobile application for customers. 

Phase 4: Prototyping

In this stage, a tangible version of the ideas generated in the previous phase is created. 

This version is known as a prototype and can be a drawing, a paper model or a software design, which makes it possible to visualize the idea in a more concrete way.

This is done with the intention of getting early feedback from users to know which solutions are the most effective.

In our example, a mockup or simulation of the mobile application could be designed to get customer feedback and make improvements.

Phase 5: Testing

Now is the time to test the prototypes with users in order to validate or reject the proposed solutions, to iterate and improve.

In the case of the logistics company, usability testing of the mobile application can be done with a group of customers to validate the prototype developed in the previous phase. 

In fact, the feedback obtained is used to iterate and improve the solutions.

Phase 6: Implementation

Once the solutions have been tested with users and improvements have been made, the final implementation begins. 

In this phase, the team executes the solutions designed to solve the problem and improve the user experience. 

Here it is key that the team is committed to the implementation and ensures that the objectives established in the definition phase are respected.

In the case of the example, once the improvements have been implemented in the mobile application and we have ensured that the essential functionalities are working well, the application is released to the general public.

You can see that each phase has a specific objective and different techniques are used to achieve it.

We hope this explanation has helped you to better understand how Design Thinking works. 

If you have any questions or need help to apply this methodology in your business, do not hesitate to contact us. We are here to help you solve any problem you may have using effective technological solutions focused on your customers' needs.

Y tú, ¿utilizas el design thinking en tu empresa?

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SaaS: Software as a Service, what is it?

Do you use email a lot, do you work from your web browser with applications like Google Drive, Canva or Dropbox? If so, you use SaaS products in your day-to-day work almost without realizing it.

In fact, the term SaaS is something you hear more and more often, as it has been gaining popularity in recent years. So much so that you will find it impossible to conceive of your daily routine without these tools and applications. And yet, you probably don't know what the word refers to. 

If you want to know more, be sure to read this article in which we tell you what SaaS is, how it works and some examples. Here we go!

 What is Software as a Service (SaaS)?

Software as a service, also known as SaaS, is a cloud-based service accessed through a web browser. This means you don't have to install software on your computer or server.  

Some of the advantages de los SaaS: 

  • Reduction of initial costs.
  • Accessibility from anywhere.
  • Automatic updates.

And its disadvantages: 

  • You need an Internet connection to access them.
  • Many of these applications offer a multitude of features. You will pay for them, even though you will only use a small percentage of them. 
  • Some tools do not let you migrate data so you have to implement a parallel saving system. 
  • Eventually you may find that when you decide to cancel the use service of a SaaS application, you have difficulties to recover all the information uploaded during the period in which you were on the platform; It is important to find out this condition beforehand if you are going to use it for financial, customer, or inventory data processing.

Characteristics of Software as a Service

Although there are different types of SaaS solutions and each one has its own peculiarities, they share some common characteristics such as: 

  • Convenient access for any connected device (smartphone, tablet, laptop, computer). Thanks to this, users can access up-to-date data and information at all times, as they are synchronized in the cloud infrastructure on a recurring basis.
  • They have an improved user experience and user interface. This makes the websites look simple and the browsing experience accessible. 
  • Social and collaborative functions. SaaS tools and applications facilitate spaces or areas that can be shared by several people and in which they collaborate in an efficient way.
  • Pay per use or fee. Generally, you pay a monthly, quarterly or annual subscription. They also usually have reduced trial or freemium versions where the features of the tool are limited.

Some SaaS applications

There are many SaaS applications available on the market that cover most business needs. Some of the most popular are:

  • Google Workspace: suite of cloud-based productivity applications that includes Gmail, Gmail, Meet, Drive, Docs, among others.
  • Salesforce: customer relationship management (CRM) platform. 
  • Canva: an application that allows you to design professional visual materials without the need of having many graphic design skills.
  • Notion: comprehensive cloud-based productivity and collaboration workspace tool.
  • Slack: instant messaging application for companies. 
  • Zoom: remote videoconferencing tool.
  • Dropbox: cloud storage and collaboration service that allows users to securely store and share files.
  • Discord: an instant messaging and voice chat service used by gamers and communities of different themes. 
  • Zapier: workflow automation platform. 
  • Holded: business management software for SMEs and entrepreneurs that allows you to manage your accounting, invoicing, inventory, CRM, projects and HR from one place.
  • Hubspot: is a sales and inbound marketing program that helps companies attract visitors, convert leads and close customers.
  • Clinic Cloud: clinical and medical management software, which also includes financial management and marketing modules.
  • Bonsai: an all-in-one financial and business management solution that makes it easier for freelancers, agencies and small businesses to manage their work more efficiently and expand their business.
  • Workday: offers a cloud ERP suite covering financial management, human resource management and business planning.

As you can see, today, the use of SaaS tools has become an everyday occurrence for many individuals and companies, and is expected to continue to grow in popularity and relevance in the future. 

And if you are one of those who do not want to depend on big technology companies, do not worry, because there is a convenient solution: find a software in SaaS mode that is specific to small companies in your business sector, which guarantees security in the cloud and the export of data when needed. 

Does it sound good to have a system to manage your business finances, customers, employees, patients or inventories without spending a lot of money? Well, this is possible and we can help you with it. Contact us. 

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Design Thinking: what is it and why is it important?

Have you found yourself on more than one occasion solving problems that arise during the development of products or services and you don't find the right solution or even know where to start looking for it? 

If so, don't worry, because design thinking can help you with it. 

There is no doubt that in recent years this methodology has become increasingly popular. And this is due to their ability to generate creative and innovative solutions to complex problems. 

In this article, we tell you what design thinking is and why it is important for companies and organizations around the world.

What is Design Thinking

Design thinking is a process that helps to extract, learn and apply people-centered techniques to identify problems, reformulate them and generate solutions in a creative and innovative way in our businesses, designs and also in our lives.

Its main objective is to find alternative strategies and solutions that are not instantly obvious with their initial level of understanding. 

So in that sense it is considered an approach that delves deeper into problem solving as it seeks to understand users and their challenges. 

This is why design thinking is useful for addressing ill-defined or unknown problems, helping you to:

  • Redefine the problem with a user-centric mindset. 
  • Identify the challenge worth solving.
  • Developing ideas in brainstorming sessions.
  • Apply a hands-on approach to prototyping and testing.

One of the first people to write about "Design Thinking" was John E. Arnold, professor of engineering at MIT and Stanford, who in the 1950s sought a science of creativity to advance engineering and business innovation. 

Arnold was a pioneer who laid the foundation for how we think about design and innovation today.

Why Design Thinking is important

Design thinking is important because it facilitates innovative and effective problem solving, because by focusing on the user and empathy, it generates solutions that meet their needs and desires. 

It also encourages you to think outside the box, dig a little deeper into problem solving, identify setbacks and formulate alternative and innovative solutions. 

Therefore, having this type of approach has gained great popularity in recent years in everything related to problem solving. 

So why is it relevant? 

Well, take a look at some of the reasons for its importance are: 

  • It promotes creativity and innovation by focusing on the generation of different and unconventional ideas. This helps to develop new and innovative solutions to complex problems and situations.
  • It focuses on the implementation of efficient solutions in the real world, since prototyping and testing can guarantee its effectiveness.  
  • It provides people-centered solutions, since design thinking allows you to create solutions that meet the needs and desires of users, and this makes their experience better.
  • Its versatility, since it is not limited to the creation of products and services, but can be used in different fields and industries.

Examples of Design Thinking applications 

Design Thinking is applied in a wide variety of contexts and areas. Some examples include:

  • Creation of products and services: For example, if a technology company is considering developing a new mobile application, it can take advantage of this methodology to lay the groundwork for the project.  
  • Business strategy: in this case, design thinking is used to devise solutions to specific problems, such as employee retention or improving customer satisfaction. 
  • Education: a teacher can apply design thinking for the purpose of designing an innovative program that meets the needs of students. 
  • Health: for example, to facilitate a better patient experience. 

In conclusion, any company can use this methodology, since it focuses on understanding your users and creating solutions based on their needs and problems. 

After all, the success of any business depends largely on who buys and uses the products or services it offers. 

Your team must design solutions for customers and users. Because doing so will increase your chances of impacting customer activation, retention and growth.

Tell us, do you already use design thinking in your company? 

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7 types of websites you should know about for your business

Are you considering creating a website? Yes, one more to add to the large number of websites out there. 

Because nowadays it is not easy to imagine our life without the Internet. In fact, there are websites for almost any topic you can think of (seriously). Some share information, in others you buy products or hire services, in some you learn and develop skills and you can't miss those in which you entertain yourself and spend time. 

If you have a business or a business project and you don't have a website yet, don't worry, even if you're a little late to the game, that doesn't mean you won't be successful. 

Here are the most common types of websites, and you can get inspired to find out which one you really need for your company:

What types of websites are there?

Corporative

These websites represent a company and their purpose is to provide information about it, including its mission, history, products or services, team, culture and contact information. 

So they are one more tool when it comes to building a brand and establishing an online presence. 

Some of the characteristics of a corporate website: 

  • Representation and reflection of the brand, including its logo, colors and tone of voice. 
  • It should be intuitive and easy to use so that visitors can easily find the information they are looking for.

Examples of this corporate website include local accounting firms, service providers, restaurants, hardware stores, flower shops, law firms...

Blog

Blogs are websites in which you can publish regular content, such as articles, news, opinions. They include text, images, videos and links to other web pages.

They usually focus on a specific topic, such as technology, digital marketing, entrepreneurship, business, music and an endless variety of topics. 

These pages allow visitors to leave comments and participate in the discussion of published content. 

In fact, this article you are reading right now can be found in our blog. 

Portfolio

A portfolio support for creative professionals, such as photographers, writers, artists, designers, filmmakers or musicians, to show your work online in an organized, professional and accessible manner. 

In addition, they include information about the person, their skills and previous projects. 

Some portfolios are hosted on websites like Behance, Dibbble, Carbonmade or in your own domains. 

Online store or e-commerce

This type of web pages are used by companies for selling products online. 

To have your online store you can choose to use tools like WooCommerce, Shopify or develop your own website with coding.  

E-commerce usually contains a lot of integrated features such as payment gateway, shipping calculations based on product location and weight, terms and conditions pages along with detailed FAQs on privacy policies and delivery information.

Products can range from digital, such as downloadable e-books, to variable items or products.

Microsites

A microsite is a independent website focusing on a specific campaign or theme. It is often used as a way to promote products, events or initiatives, and offer a more focused and detailed user experience.

Landing page

A landing page is a website that is used to promote a specific product or service. These websites are designed to convert visitors into customers or leads. 

With a focus on conversion, clear messaging, simple design, mobile optimization, A/B testing, tracking and analytics, landing pages can help a campaign perform better and be more likely to convert.

Web applications

Web applications are online programs running in the browser and allow users to perform specific tasks, such as managing projects or creating graphic designs.

Who uses this type of website? Well, technology companies or SaaS (Software as a Service) for the purpose of presenting their online application.

Some examples of web applications are: Trello, Canva y Asana. 

Ok, but what is the best website for my company or business project? Well, it depends on what you do, what you sell and also on your objectives. 

That is why it is important that you seek the advice of a technological ally, in order to review the needs of your company, the possibilities that best suit, and act in an organized and safe way.

Note that this is not a complete list of all the web pages you can create, but it should inspire you to start your own web project.

And you, do you already have a website or, on the contrary, are you thinking of developing one for your business? 

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Cloud storage

Imagine someone sends you an urgent email asking you to make some changes to a document. 

But, there is a problem, you cannot access the document without your computer.

This situation is increasingly widespread in the digital world in which we move and that is why companies and professionals resort to cloud storage. 

So in the following lines we reveal everything you need to know about storing and saving all your files in the cloud.

What is cloud storage?

Cloud storage makes it easier for individuals and businesses to saving, accessing, downloading and sharing data and applications over the Internet, instead of storing them on physical devices (hard disks, pen drives). 

With cloud storage, you can access your data from anywhere, anytime, as long as you have an internet connection.

How does it work?

Cloud storage is based on cloud technology, which allows users to access a network of remote servers over the Internet. 

The data is stored on these servers and you will be able to access it through an application or a web page.

Advantages and disadvantages of cloud storage

There is no doubt that the emergence of the cloud has brought about a real revolution in the field of IT and technology. 

Although there is still a division between those who prefer physical data storage systems, such as hard disks or pen drives, and the cloud. 

Some of the advantages of cloud storage:

  • Access files anywhere the Internet is available.
  • No need for additional hard drives.
  • File recovery in case of data loss.
  • File updates on all devices.
  • Share your files and folders in a simple way with whomever you want, whether with your clients, your co-workers or your friends.

While the disadvantages are:

  • You need an Internet connection, unless you pre-download the files.
  • Privacy and security issues, storing data in a public cloud increases the risk of leaks and privacy violations.
  • Risk of service interruptions due to technical problems or cyber attacks.

Types of cloud storage

There are different types of cloud storage, each with its own characteristics and advantages:

  • Public cloud storage: The servers are managed by a cloud storage company. Any user with an Internet connection can access them. Some examples of this type of storage are: Google Drive, Dropbox and Microsoft OneDrive.
  • Private cloud storage: Servers are managed by a company or organization and are only accessible to authorized users. This is why it is the most suitable option for those who need to store confidential data or information that they do not want to share with third parties.
  • Hybrid cloud storage: Combines public and private cloud storage. It allows users to access their data on both public and private servers.
  • Dedicated cloud storage: This type of storage is designed for a specific use, such as image storage or data storage for a specific application. For example, some services offer cloud storage specifically for video creation or project management.

In addition, there are also cloud storage services with additional features, such as automatic backup, data replication and automatic scalability. 

As you can see, there are different cloud storage options to meet the specific needs of each user or company. 

Therefore, cloud storage is a storage solution that has become increasingly popular due to its advantages in terms of accessibility, scalability, security and cost efficiency. 

However, you should also be aware of its disadvantages and take measures to minimize risks and ensure data privacy and security.

Tell us, are you already using cloud storage?

If you liked this article and you think it could be useful for someone, do not hesitate to share it.

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Go digital or go away

Why should an SME go digital? What is the need to complicate your life if everything is running smoothly, just as we have it? 

Well, even if it seems to you that everything is running smoothly in your SME, you may not be considering all aspects. 

Nowadays, SMEs face a constant challenge to stay competitive in an increasingly connected and globalized world. 

That's why they must adapt. And one of the ways they can do this is through digitization.

What is digitalization?

Digitalization and digital transformation are often confused, but there are some key differences. In this article we already talked about Digital Transformation, which is the goal we aspire to in order to differentiate ourselves, offer an optimal experience and get our users to choose us every time.

Digitalization is a previous and essential step, and refers to the use of digital tools to automate and improve the processes of a business. 

This includes the automation of administrative tasks such as electronic invoicing, inventory management or order tracking. It also encompasses the use of tools to manage customer relationships (CRM), analyze data, make video calls, collaborate and share information in real time with your employees or partners.

By digitizing their processes, SMEs will improve efficiency and reduce costs.. 

In addition, the digitization makes it easier for SMEs to reach a much wider audience,as they can create an online presence and use social media and search engines to reach new customers around the world. 

Digitalization must be strategic and orderly, with a well-structured implementation plan to ensure that we are using the appropriate digital tools or adapted to our business efficiently. Digitalization yes, but personalized. Let's not forget that our business must differentiate itself and reflect who we are.

This is especially important for SMEs operating in local markets and looking to expand internationally where they will be competing with multiple suppliers.

It is proven that small and medium-sized companies that digitize correctly have the greatest chance of success in an increasingly competitive and connected marketplace. 

Benefits of digitizing your SME

Digitization offers SMEs several advantages. Some of the most important are:

  • Improved efficiency: ya que permite automatizar muchas tareas y procesos, y esto reduce el tiempo y los costos necesarios para llevarlos a cabo, pudiendo dedicar ese ahorro a tareas más creativas.
  • Longer range: Thanks to digitalization, SMEs can be seen by a much wider audience. By creating an online presence and search engine optimization, we have unlimited access to new customers worldwide.
  • Improvement in communication:Digitization enables SMEs to communicate more efficiently with their employees, partners and customers, using online tools to collaborate on projects or solve problems (such as cloud drives, shared calendars, time and vacation management applications, task tracking, etc.).
  • Customization:You can collect information on your customers' use of services or products and use it to improve your services by adapting them to the needs detected.
  • Improved decision making:Using data analytics tools makes it easier for SMEs to gain a deeper knowledge and understanding of their customers, their buying habits and their needs. This helps them make informed decisions, adapt quickly to change and take advantage of opportunities to grow their business.

Technologies that you should implement in your SME

The technology has been changing the way businesses operate. Some of the basic technologies to implement in SMEs are:

  • Devices: that allow you to communicate with your employees, customers or suppliers in a faster and easier way.
  • Cloud security:will help you ensure the recovery of important data in the event of cyber-attacks or loss of information.
  • Protection applications:there are many applications that protect relevant or confidential information and keep it safe.
  • Online presence and sales:having a website or an online store will make it easier for you to keep your information available to everyone, sell your products or services through the Internet and thus increase your visibility, positioning and potential customers for your SME.

Keep in mind that having a profile on social networks is not being digitized, but just another step towards having a presence on the Internet. We say this mainly because in social networks you do not have ownership of what you publish, but the content is in the hands of each network, with all the risks that this entails (censorship, changes in the terms of use, content theft, identity theft), while on your website you have control. It is best to use the networks as a loudspeaker of what you can bring to your potential buyers and a way to bring them to your website, which would be your real place on the Internet.

In conclusion, digitization is a opportunity that SMEs should take advantage of to improve their competitiveness in an increasingly digitized market. 

Digitizing your company is not an option, but a necessity. And also, we would say that it is an obligation, because not doing so is to risk that your SME risks disappearing in the coming months or years. 

So if you have not yet gone digital, don't wait too long. 

Tell us, is your SME already digitized?