Are you considering creating a website? Yes, one more to add to the large number of websites out there.
Because nowadays it is not easy to imagine our life without the Internet. In fact, there are websites for almost any topic you can think of (seriously). Some share information, in others you buy products or hire services, in some you learn and develop skills and you can't miss those in which you entertain yourself and spend time.
If you have a business or a business project and you don't have a website yet, don't worry, even if you're a little late to the game, that doesn't mean you won't be successful.
Here are the most common types of websites, and you can get inspired to find out which one you really need for your company:
What types of websites are there?
Corporative
These websites represent a company and their purpose is to provide information about it, including its mission, history, products or services, team, culture and contact information.
So they are one more tool when it comes to building a brand and establishing an online presence.
Some of the characteristics of a corporate website:
- Representation and reflection of the brand, including its logo, colors and tone of voice.
- It should be intuitive and easy to use so that visitors can easily find the information they are looking for.
Examples of this corporate website include local accounting firms, service providers, restaurants, hardware stores, flower shops, law firms...
Blog
Blogs are websites in which you can publish regular content, such as articles, news, opinions. They include text, images, videos and links to other web pages.
They usually focus on a specific topic, such as technology, digital marketing, entrepreneurship, business, music and an endless variety of topics.
These pages allow visitors to leave comments and participate in the discussion of published content.
In fact, this article you are reading right now can be found in our blog.
Portfolio
A portfolio support for creative professionals, such as photographers, writers, artists, designers, filmmakers or musicians, to show your work online in an organized, professional and accessible manner.
In addition, they include information about the person, their skills and previous projects.
Some portfolios are hosted on websites like Behance, Dibbble, Carbonmade or in your own domains.
Online store or e-commerce
This type of web pages are used by companies for selling products online.
To have your online store you can choose to use tools like WooCommerce, Shopify or develop your own website with coding.
E-commerce usually contains a lot of integrated features such as payment gateway, shipping calculations based on product location and weight, terms and conditions pages along with detailed FAQs on privacy policies and delivery information.
Products can range from digital, such as downloadable e-books, to variable items or products.
Microsites
A microsite is a independent website focusing on a specific campaign or theme. It is often used as a way to promote products, events or initiatives, and offer a more focused and detailed user experience.
Landing page
A landing page is a website that is used to promote a specific product or service. These websites are designed to convert visitors into customers or leads.
With a focus on conversion, clear messaging, simple design, mobile optimization, A/B testing, tracking and analytics, landing pages can help a campaign perform better and be more likely to convert.
Web applications
Web applications are online programs running in the browser and allow users to perform specific tasks, such as managing projects or creating graphic designs.
Who uses this type of website? Well, technology companies or SaaS (Software as a Service) for the purpose of presenting their online application.
Some examples of web applications are: Trello, Canva y Asana.
Ok, but what is the best website for my company or business project? Well, it depends on what you do, what you sell and also on your objectives.
That is why it is important that you seek the advice of a technological ally, in order to review the needs of your company, the possibilities that best suit, and act in an organized and safe way.
Note that this is not a complete list of all the web pages you can create, but it should inspire you to start your own web project.
And you, do you already have a website or, on the contrary, are you thinking of developing one for your business?
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