Have you ever heard the term "digital transformation" and wondered what it means?
Well, you're not the only one. There are still many people, business owners, who are not clear.
In fact, it is estimated that four out of ten companies will disappear by 2023 due to a lack of digital adaptation.
Because digital transformation, far from being a trend or a fad, is a reality. In this article we will tell you what digital transformation is and some reasons why your business needs it.
What is digital transformation and why is it important for companies?
The emergence of new technologies has changed the way we work, shop and even relate to each other.
That is why companies need to join this digital transformation process to avoid being left behind or obsolete.
But the lack of knowledge, fear of change and myths surrounding digital transformation make many entrepreneurs get goose bumps when they hear about it. That is why there are still companies that find it difficult to start this process.
Digital transformation has accelerated more than ever, by leaps and bounds. And it has gone from being on everyone's lips to being a necessity.
And 2020 highlighted the myriad benefits of digital transformation for businesses.
So what is digital transformation and why should you care?
Many businesses have not yet embraced digital transformation because they don't really understand what it's all about.
In short, digital transformation uses tools, applications and technology to improve work processes, business outreach and customer experience.
To help you understand this better, let's look at an example:
Nike, the famous sporting goods retailer, used to sell its shoes only through retail outlets in its early days.
Now, customers can not only order their favorite sneakers online, but also have the ability to customize them, choosing color, graphics, text and even material. All from your website. That's digital transformation.
So the next time someone asks you what digital transformation is, tell them this example to make sure they really understand its potential.
Reasons for the digital transformation of your business
Here they go 5 reasons why you should seriously consider the digital transformation of your company
Reason #1: Improved efficiency and productivity.
Digital transformation can help your company automate manual processes and use technology to improve efficiency and reduce errors.
In addition, digitization streamlines internal collaboration processes between work teams.
So an investment in the digitization of strategic processes will help you gain in competitiveness, agility and effectiveness.
Reason #2: More adaptability and flexibility.
Digital transformation helps your company become more agile. And even those that are open to adopting new digital technologies have a greater ability to adapt to market changes and customer needs.
Reason #3: Greater access to new markets and customers.
With the optimization of information analysis processes, you will be able to collect data of interest about customers and their consumption trends.
This will give you the possibility to expand into new markets and also to achieve greater loyalty and digital trust of users in your brand.
Reason #4: Attract more customers.
This is one of the main reasons why your company needs to go digital.
Because the online environment where you are right now gives you the possibility to reach your potential customers.
And if we add to that the improved user experience, you will attract more and more buyers interested in what your business offers them.
Reason #5: Improve customer experience.
Thanks to digitalization, you will be able to communicate with your potential customers in a more direct and personalized way, providing them with a solution to the problems they have or have encountered.
If you ensure that users have a good experience, for example, when browsing your website or through your social networks, you will have a point in your favor and you will get them to end up choosing the services or products you offer them.
In short, digital transformation is essential for companies that want to compete in today's market, take advantage of technology and be prepared for the future.
And while doing so will be a challenging process, the long-term benefit can be invaluable to your success.
If your company doesn't evolve, it will fall behind. So if you don't want to be one of those, you know what you need to do. What are you waiting for?
Tell us, have you already tackled the digital transformation of your company?
If you need help to start your digital transformation journey, contact us.
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